The challenge
As Amazon’s DSP program scaled, workforce management became increasingly complex:
- Centralised employee oversight across multiple independent DSPs, allowing for effective visibility and reporting
- Award interpretation and payroll compliance, ensuring DSPs met both Amazon standards and Australian workplace regulations
- Disconnected systems and fragmented employee data, with DSPs managing onboarding, attendance, and payroll across multiple platforms
- Manual processing creating administrative overhead, increasing risk of errors, delays, and inconsistent workforce practices
Without a repeatable model, each DSP was left to solve workforce operations independently, limiting efficiency and scalability.
The solution
Jiffi delivered a unified workforce transformation program designed for consistency across every DSP.
Time and attendance standardisation
To create a single source of truth for delivery workforce operations:
- Deputy was implemented as the core time and attendance platform
- Accurate tracking of shift data, breaks, and hours worked across all DSPs
- Consistent adoption and operational alignment nationwide
This ensured Amazon had a scalable attendance framework that could grow with the network.
Payroll and compliance enablement
Amazon required confidence that every DSP could meet strict compliance standards.
Jiffi supported DSPs through:
- Best-practice guidance aligned with Amazon operational requirements
- Deel Payroll integration for compliant payroll processing
- Seamless alignment between Deputy and Deel to minimise payroll discrepancies
The result was a repeatable payroll process with reduced compliance risk and less manual handling.
Integrations, migrations, and automation
Jiffi identified a key friction point early:
DSPs were maintaining duplicate employee records across Deputy and Deel, leading to inconsistency, admin burden, and payroll complexity.
To solve this, Jiffi built a custom Deputy–Deel integration to:
- Automatically sync employee data between systems
- Ensure accuracy across platforms
- Streamline weekly payroll processing
- Reduce operational overhead for DSP operators
This integration became the foundation for scalable workforce automation across the DSP network.
Outcomes
Amazon’s DSP partners achieved measurable operational transformation:
- End-to-end onboarding and training for DSPs adopting Deputy
- A consistent, repeatable workforce management model across Australia
- Faster, more reliable payroll cycles with reduced compliance exposure
- Ongoing optimisation as DSPs grow and evolve
Most importantly, DSP workforce scale accelerated
Each DSP expanded from approximately 20 employees to 60+ within eight months of implementing the Jiffi-supported operating model, representing 300% workforce growth at the operator level. At the same time, Amazon also tripled the number of Delivery Service Providers in Australia, amplifying the scale of the workforce transformation across the entire network.
Amazon now has a scalable foundation to support continued expansion of its DSP network nationwide.
Why it matters
For Amazon, workforce transformation isn’t just an operational improvement, it’s essential infrastructure for growth.
As the DSP program continues to expand, having a centralised, compliant, and repeatable workforce model ensures:
- Operational consistency across every delivery partner
- Confidence in award compliance and payroll accuracy
- Reduced admin burden for DSP operators
- A better experience for Delivery Associates on the ground
By standardising Deputy and Deel across the DSP ecosystem, Jiffi helped Amazon future-proof one of the most critical layers of its delivery network, the people powering it.
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